Creative Brief
Purpose: The more we know about you, your business, your product, or service the more effectively we can focus in on the appropriate design solution that will enable you to market yourself more successfully. So don’t assume we’ll be familiar with any of your industry terminology, or processes. Elaborate where you feel it is warranted, and please think through these questions carefully with attention to detail.
This process allows us to design from an informed perspective and is geared to help you think through not just what you like but more importantly, what your audience will find relevant and captivating, what will engage a potential customer and thus make your business more successful.
Type your answers directly below each question. Keep your answers to the point and as succinct as possible but provide needed detail when you think it will be helpful. In general more information is always better than not enough information so don’t force brevity. After reviewing your answers we will follow up with any additional questions to clarify any information or glean additional insight before proceeding with the creative process.
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